Night Crows 2nd Anniversary——WeMade reveals a design to "convert crypto newcomers into NFT holders," lowering the barrier with a 50% discount on minting costs.

Wemade of South Korea has introduced a new IP called 'NFT Crusade' for the MMORPG 'Night Crows', aiming to incorporate a play-to-earn model that emphasizes the creation of dark-themed assets.

This design is particularly noteworthy for not incorporating NFTs into the game’s entry. The gameplay is primarily that of a standard MMORPG, and from there, a path to NFT features is naturally opening up.

The use of wallet connections and NFTs is being positioned as a selection option to broaden the game experience until then. As the number of wallets increases, the flow of entering the world of Web3 is being captured.

As the first step to attract non-crypto users to NFTs, Wemade has launched a new initiative.

In the second year of the event, using "CROW Express" as a base, we accelerated character growth and aimed to implement NFT features. A total of 8,000 NFTs will be available, with 4,000 NFTs planned for release.

High-level equipment and growth boosts are also being utilized, allowing for the development of characters that can achieve NFT status in a short period.

The strategy is clever, as it shifts the perception from "buying NFTs" to the experience of "having NFTs after playing." This creates a psychological barrier to the production of dark matter, quietly collapsing under the weight of the player's narrative.

The next step after lowering the cost is to provide a clear guideline within the NFT holders.

The new IP "NFT Crusade" does not require participants to hold NFT characters.

In a 16-week season, teams will compete with a maximum of 5 NFT characters. To ensure balanced composition, a purely competitive creation will be demanded.

As for the "RAVN" token that you can acquire, it is essential to purchase limited supplies. If the season ends, there will be supplies that cannot be acquired again, so NFT participants will certainly have an advantage.

In NFT Crusade, battles and the degree of investment are reported based on the distribution. The 'load' that supports the territory and the 'troops' that collaborate are involved in a structure where the division of labor changes.

RAVN Token is actively engaged in the gaming industry, and it is being structured in a way that does not separate entertainment and economic activities.

The design of Wemade is excellent, particularly in the aspects of 'creating entrances' and 'rooting out bases'.

In the first stage, we will focus on reducing costs and supporting growth by promoting NFT. In the second stage, we will introduce limited content for NFT holders and increase the premium report, while not explaining the reasons for doing so.

In this flow, players will naturally transition from 'trying to touch it' to 'continuing to hold it'. Since it is not about selling NFTs, but rather about extending the game experience, it will create a sense of inconsistency.

Many blockchain games have adopted the design of purchasing NFTs before playing. Night Crows has chosen the sequence of 'First play → Convert to NFT → Upgrade components.'

The difference in this sequence is that, instead of consuming the exit of non-crypto users, it creates a structure that allows for profit generation from the back end.

In Japan, the psychological hurdle for producing dark numbers is still not low.

The case of Wemade shows that it is not just about presenting NFTs in the foreground, but also about the importance of incorporating them into the game's narrative.

"Free-to-play is just a low-cost experience → realizing value → monetization through NFTs" is a flow that resonates with the feelings of Japanese game users.

It's not just about selling NFTs; it's about designing a 'content that cannot be included in NFTs.' Similar to NFT Crusade, it holds a unique position that directly ties to game mechanics, and NFTs are not just tools for investment but also serve as a means of experience.

Wemade's case shows that the essence of NFT adoption is not just about 'broadening the entry point' and 'grounding the value', but also about dividing these aspects into stages.

Even in the development of Japan's blockchain game, it is not just about selling NFTs from the start; it is crucial to design the onboarding process based on game experience as a starting point. This staged design is a pathway that leads to the actual spread to the mass layer.

https://www.blockchaingamer.biz/features/interviews/41964/wemade-encouraging-crypto-curious-players-buy-nfts-night-crows/ https://www.blockchaingamer.biz/news/41879/night-crows-second-anniversary-nft-crusade-metagame/