Off The Grid launches in-game advertising network "GI Ad Network" - Starting from $5,000 per week for ad placements.

Gunzilla Games has announced the introduction of an ad campaign for their PC and console shooter, Off The Grid. The newly established GI Ad Network will potentially allow for ad placements within the game, including billboards and cosmetics. This is a significant step in releasing the game as an advertising medium.

Gunzilla Games has partnered with the GI Ad Network to launch Off The Grid as an advertising delivery platform. The primary ad format is a dedicated in-game ad unit that can be integrated seamlessly.

The featured ad artwork will be tailored to fit the unique world of Off The Grid, ensuring it aligns with the game's aesthetic. The advertising placements will utilize a variety of assets, including billboards, kiosks, and building wraps, selected to complement the campaign's objectives.

From creation to approval, it typically takes about two weeks, and the campaign runs for one week from Sunday to Saturday, with the lowest output criteria being set.

The materials cost starts from 5,000 dollars per week. If you choose the highest tier of the promotional model, there is also a plan for 30,000 dollars per day. While the set price is not cheap, it is expected that the output will be worth the wait.

The promotional model has a form that particularly possesses high visibility within the game, and it has also attracted a lot of players to the leading lines that touch many of the players. Gunzilla Games is working to reach a promotional model that targets hundreds of thousands of players.

Although the main flow is NFT and token sales with the marketing game mechanics, the introduction of the advertising revenue model utilizing the game play space will lead to a diversification of revenue sources, which may lead to a breakthrough.

The launch of the game announcement is not about Off The Grid. In the future, Gunz: Reloaded will be moving on to other titles that are expected to be significantly expanded, and similar advertising menus for the new launch will be opened for viewing.

Gunz: Reloaded is based on a unique genre of gameplay that has advanced in its construction. With the integration of advertising networks, there are still many ad placements that we want to implement.

Regarding the Web3 game’s area adaptation, the points of how the token economy zone and advertising economy zone interact are issues that cannot be overlooked. It will be important to evaluate whether we can implement advertising without compromising player experience, and this will likely become a point of contention.

The GI Ad Network is not limited to in-game advertising. Gunzilla Games has acquired Game Informer's print media and digital version in March 2024.

The advertising fee for the print media starts from 3,000 dollars. In the digital version, the cost for a social media marketing package starts from 600 dollars, while the use of web advertising starts from 700 dollars.

Building an advertising package that includes in-game, out-of-home, and digital media is a way to suggest selection options for advertisers who want to reach multiple channels. The idea of integrating the output of a game experience and a traditional media format into a single network is an industry-valuable approach.

The introduction of advertising to Off The Grid is the first step towards the concept of the GI Ad Network. It aims to establish a new type of advertising inventory on the Gunz blockchain, allowing for the accumulation of advertising inventory.

The points highlighted by the production team, which took about two weeks to confirm, indicate that the advertising main body is a practical distribution that can be established by creating an operational plan. The minimum criteria for two weeks refer to a short-term test output to a mid-term planning strategy, which is a design that can be adapted to wide usage.

The blockchain gaming market is influenced by the fluctuations of token prices and regulations, which can create instability. However, the introduction of external resources into the advertising model is an attempt to focus on the stabilization of profits.

With many Web3 initiatives related to Off The Grid, there are still many areas that have not been explored regarding where advertising can be accepted. Nevertheless, the point of establishing advertising touchpoints within the limited space of hundreds of thousands of player profiles is a factor that holds a value that draws a line with the existing display advertising.

By further integrating game and media into the advertising network, Gunzilla Games is actively pursuing the sustainability of its ecosystem. The collaboration between the Gunz blockchain and the GI Ad Network is expected to bring about new revenue models that will emerge from this interaction.

Gunzilla Games: https://gunzillagames.com/
Off The Grid: https://www.offthegrid.game/
GI Ad Network: https://www.giadnetwork.com/
Game Informer: https://www.gameinformer.com/