The Sandbox Season 7, launching on February 25 - Reducing entry barriers with browser instant play support.

The Sandbox (below, The Sandbox) has launched Season 7, introducing a series of game experiences that can be directly accessed from the web browser, and has announced methods to create content without the need for downloads, including game creation and asset creation.

The Sandbox, based on the blockchain game/Metaverse, has cut ties with the operation that launched 'Start of Play' in Season 7. The key point is that it utilizes a direct pipeline that can be accessed from the web browser, with a focus on introducing some experiences for PC players. Adding to the download and installing the game is not necessary, and it will be designed to reduce the friction of onboarding.

Robby Yung, the CEO of The Sandbox and Animoca Brands, has stated that the UGC (User Generated Content) framework will be central to Season 7. It has been suggested that a 'form that anyone can use' will be introduced, and that the past technical framework that was adopted has become insufficient.

Season 7 is scheduled to start on February 25, 2026. In the announcement, it was mentioned that 32 Experiences will be utilized, and a total of 650,000 SAND will be distributed as rewards. The gameplay will be designed to accommodate both players and creators, with an increase in the number of Experiences and rewards occurring simultaneously.

In the Decrypt report, it was stated that the reward pool for Season 7 exceeds 650,000 SAND, and the current token valuation is estimated to be around 4.52 million dollars. Players who receive rewards will be encouraged to strengthen their asset allocation, and the distribution of rewards is expected to be planned around the ecosystem and community dynamics.

Season 7 will include a minimum of 20 episodes of the creative production experience, with existing IP's suggested experience also being integrated. The Decrypt participating IP/partner includes Atari, 'Black Mirror', Steve Aoki, 'The Terminator', and the Bruce Lee estate. The initial flow will be taken through the landline, and the UGC side will also increase the thickness of the composition.

Mr. Robby Yung noted that the midpoint of Season 7's content has become a point due to the creative iteration. The Sandbox side has shifted from creating experiences itself to continuously providing experiences from external players/developers.

The Sandbox was acquired by Animoca Brands in 2018, and since then, learning has been on the rise in its application. Mr. Robby Yung mentioned that during the blockchain era, there has been a tendency to become 'old-fashioned' and acknowledged the reality that a simple reason for the demand for large-scale game development is to create a departure from the norm.

As for the evaluation criteria for Season 7, the companion placed the retention rate as the most important factor. Given the short-term growth, it is concerning whether they can design an engagement mechanism that generates re-engagement. The impact on revenue and token value is dual, and the retention rate will become the priority in such arrangements.

Decrypt refers to using CoinGecko's data, indicating that the SAND token has dropped by 478% over the past year. In the dark web production game sector, investment capital is tightening, and it is expected to close in the early stages of 2025 or 2026, with projects emerging, and the difficulty of maintaining capital and liquidity is evident.

The launch of Season 7's rules will likely take a layer that separates from the initial settings of the game, focusing on the introduction of the game client. The first round of Web3 game testing will see high dropout rates in multiple stages of wallet connection and account registration, while the design of easing entry points will increase the number of rounds in the game. Utilizing short-term participation incentives for reporting pools will also increase the selling pressure of SAND after distribution, and the introduction of campaign criteria and distribution timing will become focal points.

The Sandbox is a successful example of UGC leadership similar to Minecraft and Roblox, showcasing a model where external developers can continuously provide experiences. Mr. Robby Yung has emphasized the importance of Web3's value perspective, focusing on low ticket rates, low acquisition costs, and low infrastructure costs, while strengthening designs that return value to creators and IP holders.

The increase in UGC participation rates and the rapid integration of play-to-earn mechanics may also lead to potential fluctuations in creator earnings. If the number of experiences increases, the supply of tokens will also rise, and if the reporting metrics are clear, the creation ecosystem will also be maintained. Season 7 will simultaneously advance the increase in the number of experiences and the decrease in entry thresholds, leading to improvements in retention rates and engagement.

The Sandbox (Official): https://www.sandbox.game/
The Sandbox Events (Event List): https://www.sandbox.game/en/events/
X (The Sandbox): https://x.com/TheSandboxGame
Discord (The Sandbox): https://discord.gg/sandbox
Animoca Brands (Official): https://www.animocabrands.com/
Decrypt (Article): https://decrypt.co/358594/sandbox-web-based-games-season-7-rollout-accessibility-push