Dentsu and SUSHI TOP MARKETING Offer New Experiential Value in Audience Participation Event "Ohayo Asahi Park 2024" Utilizing NFTs

The "Minna no Ashiato" is a mystery-solving spot set up inside the venue, where participants can receive participation certificate NFTs, which they can collect as a record of event participation or as items. Visitors can easily receive NFTs by simply scanning a QR code with their smartphones, allowing them to easily obtain digital items and save them as their own collections. This event celebrates the 45th anniversary of the "Ohayou Asahi desu," which ABC Television has been providing to Kansai viewers for many years. It is held at the Banpaku Memorial Park's "Omatsuri Hiroba," "Ueno Hiroba," and "Shita no Hiroba." While admission is free to enjoy the event, some content includes paid attractions.

SUSHI TOP MARKETING and NTT will launch a project in 2024 to enhance the value of event experiences through digital technology, and in August, they started providing 'Minna no Ashiato'. Tokunaga commented, 'By utilizing NFT and blockchain technology, we can create experiences where participants and events form a sustainable connection.' Furthermore, they plan to continue providing new fan-participation type experiences using the same tools.

Below are the press releases provided.

- Viewer participation type puzzle-solving game participation certificate NFTs distributed and implemented-


SUSHI TOP MARKETING (headquartered in Chiyoda-ku, Tokyo; Daisuke Tokunaga, CEO; hereinafter "the Company") and Dentsu Inc. (headquartered in Minato-ku, Tokyo; Suguru Sano, President & CEO; hereinafter "Dentsu") have developed and provided "Minna no Ashiato*1," a solution to promote event DX using blockchain technology.(headquartered in Osaka City, Osaka; Toshiaki Imamura, President & CEO; hereinafter "ABC Television") for the "Ohayo Asahi Desu" 45th anniversary event "Ohaso Park 2024" (November 16 and 17, 2012).Minna no Ashiato" was used as a system to distribute NFTs for participation in the "Okitarando Adventure," a new mystery-solving game-type fan experience, which was launched at the event.

"Minna no Ashiato" is a solution that conveniently and sustainably connects events and participants through the distribution of "digital items" using blockchain and NFT issuance technology. By utilizing this, digital items can be acquired and collected with simple operations like reading QR codes in the real world. In "Okitarando Adventure," by using this feature, you can enjoy a seamless experience of solving puzzles scattered throughout the event venue using your physical capabilities and obtaining digital items via smartphones. Our company, in collaboration with NTT, has initiated a project to develop and provide various solutions contributing to the expansion of event value, including customer experience updates, benefit enhancements, and marketing activations from 2024. As the first step, we started offering "Minna no Ashiato" in August.

[Title] Good Morning Park ~ Full support for Kansai! Thanks for 45 years~
[Event Date] November 16 (Sat) - 17 (Sun), 2024 9:30~16:00 (Scheduled)
*The event may be canceled due to inclement weather.
[Event Location] Banpaku Memorial Park 'Omatsuri Square', 'Upper Square', 'Lower Square' (Suita City, Osaka Prefecture)
[Admission Fee] Free
*Some content is paid (The 'Okitara Adventure' is a paid attraction.)
*Separate Banpaku Memorial Park entrance fee is required (Adults 260 yen, Elementary and middle school students 80 yen).
[Organizer] Asahi Broadcasting Television Corporation
[Official HP] https://ohaasa-evt.abcid.asahi.co.jp/event/11739
['Okitara Adventure' Site]
https://ohaasa-evt.abcid.asahi.co.jp/event/11739/module/booth/294576/259465

Title: 'Good Morning Asahi'
Broadcast Date and Time: Weekly Monday to Friday, Morning 5:00~8:00
Corner Title: Okitarando (Broadcast around 7:30)
Broadcast Station: ABC TV
[Official HP] https://www.asahi.co.jp/ohaasa/okitaland/
※1 Utilizing the solution 'Minna no Ashiato' to connect events and living persons more conveniently and sustainably in the puzzle-solving game.
Published on August 20, 2024: SUSHI TOP MARKETING begins offering DX solutions to media companies and IP holders in collaboration with Dentsu.
https://prtimes.jp/main/html/rd/p/000000067.000092249.html

■ About SUSHITOPMARKETING Corporation
SUSHITOPMARKETING is a company specializing in marketing and community design utilizing NFTs. We harness innovative technologies and strategies to support the enhancement of brand value for client companies. Our headquarters: 2nd Floor, Yusen Building, 2-3-2 Marunouchi, Chiyoda-ku, Tokyo
Representative Director: Tokunaga Hiroshi
Established: October 2021
Business content: NFT marketing, community design
HP：https://www.sushitopmarketing.com/