KDDI Announces Collaborative NFT with STEPN and INFOBAR, Lottery for Priority Purchase Opens March 2

"STEPN" is an app that allows users to earn cryptocurrency while enjoying activities like walking and jogging by utilizing NFT sneakers, proposing a new lifestyle that combines health and economic incentives.

On the other hand, "INFOBAR" is a mobile phone that was launched in 2003 as the first installment of the au Design project, and its innovative design garnered attention. The design, crafted by product designer Naoto Fukase, is highly praised for its design quality and has been permanently preserved in world-renowned art institutions such as the Museum of Modern Art (MoMA) in New York.

In this collaboration, four types of NFT sneakers inspired by the "INFOBAR" series will be introduced, with 50 pieces of each design and a total of 200 pieces available for sale.

Below is the reproduced press release provided.

KDDI Corporation (hereafter KDDI) will sell 200 limited-edition NFT sneakers on the NFT marketplace "αU market" from 12 March 2025 (Wednesday), which are a "fusion" of the Web3 lifestyle application "STEPN" and the "INFOBAR" mobile phone that promotes "mobility". The NFT trainers "fused" with the "mobile (mobile phone)" INFOBAR will be available in a limited edition of 200 items from 12 March 2025 (Wednesday).

STEPN is a lifestyle application that promotes physical activity by allowing users to acquire NFT sneakers and earn cryptocurrency while enjoying walking and jogging.

Additionally, the mobile phone "INFOBAR" was released in 2003 as the first installment of the uA Design project with the initial model, and its innovative design made a significant impact on people. The design of the "INFOBAR" series was handled by product designer Naoto Fukai, and its design quality is highly acclaimed worldwide, including being selected as a permanent collection item at the Museum of Modern Art in New York (MoMA).

Now, KDDI is selling four types of NFT sneakers inspired by the "INFOBAR" series, available in the STEPN app. The number of sales is 50 units each, totaling 200 units (all OG sneakers).

Prior to the start of sales, from March 2, 2025 (Sunday) 20:00 to March 6 (Thursday) 9:00, a campaign will be held where participants can win pre-purchase rights to acquire NFT sneakers earlier than general sales through a lottery. For details on how to apply, please refer to "Regarding the Distribution of Pre-purchase Rights."

Finally, among the customers who purchase the collaborative NFT sneakers this time, four people will be selected via lottery to receive limited edition design NFT sneakers.

KDDI will continue to collaborate with creators and partner companies to propose new ways of enjoying and encountering technology and culture.

STEPN×INFOBAR by au Design project　”Mobile Fusion”

Deadline: From Sunday, April 2, 2025, 20:00 to Thursday, April 6, 2025, 09:00.
Application Method: During the application period, priority purchase rights will be distributed via lottery among those who satisfy both of the following two conditions.
1. Follow the official αU X account
2. Repost the target poll from the official αU X account
Winner Announcement: Winners will be contacted via direct message (DM) from the official αU X account with instructions on how to obtain priority purchase rights. Holders of priority purchase rights can purchase NFTs between 18:00 and 19:59 on Wednesday, March 12. General sales will commence at 20:00.

• Details will be announced on the official αU X account.
• Regarding priority purchase rights and the giveaway campaign: https://alpha-u.io/information/stepn_infobar_campaign

FSL is a global game development studio established in 2021, aiming to better connect the digital and real worlds through the utilization of Web3 technology. Their flagship work, "STEPN", proposes a new form of fitness through the Move-and-Earn model, collaborating with global brands such as adidas, ASICS, and Snoop Dogg. Additionally, they operate "STEPN GO" and "FSL Game Hub", and are developing the NFT marketplace "MOOAR" and the Web3 game "Gas Hero". FSL is passionate about promoting a healthy lifestyle, gameification, and sustainability, while shaping the future of Web3 together.
For more details, please visit https://fsl.com/.

STEPN is Web3's leading lifestyle app, boasting over 5.7 million registered users. It offers a fun and rewarding exercise scheme, allowing users to buy virtual trainers NFT and earn rewards through walking, jogging and running. To date, it has partnered with global brands such as adidas, Atletico Madrid, Steve Aoki, ASICS and many more.

The mobile phone INFOBAR was released as the first installment of the au Design Project in 2003, and its innovative design made a great impact on people. The design of INFOBAR, which has released seven models to date, is handled by Naoto Fukami, a leading product designer representing Japan. The unique color design of INFOBAR, featuring the iconic color NISHIKIGOI, continues to emit an unfaded magic charm. The INFOBAR series has been recognized worldwide for its innovative design, being selected as eternally praised works by institutions such as the Museum of Modern Art (MoMA) in New York, the Indianapolis Museum of Art, and the Victoria & Albert Museum. In 2023, to commemorate the 20th anniversary of INFOBAR, October 31, the scheduled release date of the first INFOBAR model, was designated as 'INFOBAR Day.'

・au Design Project website: https://adp.au.com/

Metaverse/live streaming/virtual shopping, etc., this is a metaverse and web3 service for a world where everyone can be a creator, in keeping with a new generation that moves lightly between reality and virtuality. The αU metaverse allows users to enjoy entertainment experiences and conversations with friends in the metaverse, the αU market allows users to purchase digital artworks, etc., the αU wallet allows users to manage NFT and cryptographic assets, the αU live allows users to enjoy high-quality 360° free-view live music performances using cloud rendering, and the αU Live', which allows users to enjoy high-quality 360-degree free-view live music performances using cloud rendering, and 'αU place', which allows users to shop in a virtual shop that replicates a real shop.

Official αU X account: https://x.com/alphau_official

αU market is an NFT marketplace where even those unfamiliar with NFTs can easily enjoy it.
We offer a wide range of NFTs, including those collaborated with famous artists and creators, as well as NFTs that provide special benefits when you own them. Additionally, since you can use credit cards or au Kantan payments for transactions, even those who do not hold cryptocurrencies can make purchases. ※When making a purchase, downloading the αU wallet is required.

・αU wallet projects: https://web.wallet.kddi.com/intro.html
・αU market: https://market.alpha-u.io/