Playthink Inc. Partners with Animoca Brands Japan for Web3 Loyalty Program 'NewLo'; Plans for International Expansion of Token Conversion Program and Participation as a Validator

The 'NewLo' is a new loyalty program that evolves traditional point systems by utilizing Web3 technology to turn points into tokens. It adapts the traditionally corporate-offered loyalty programs to a user-driven, open Web3 environment, aiming for a seamless global value exchange with enhanced transparency and security.

"NewLo" is a new loyalty program that evolves the conventional point system by utilizing Web3 technology to convert points into tokens. The traditional loyalty programs independently provided by enterprises are adapted to an open Web3 environment led by users, aiming for seamless value exchanges that enhance transparency and security at a global level. With this initiative, it is expected that enterprises, projects, and regional communities will collaborate more effectively and promote a smooth-running society without waste.

We are posting the press release provided below.

The new Web3 loyalty program 'NewLo' led by PLAYTHINK,Inc. Corporation has entered a partnership with Animoca Brands Corporation Limited (hereinafter referred to as Animoca Brands), a strategic subsidiary Animoca Brands Japan (hereinafter referred to as Animoca Brands Japan). Under this partnership, Animoca Brands Japan will support NewLo's overseas expansion and will also consider integrating with varied data references.

We are pleased to support NewLo in its role as a marketing partner this time.

Animoca Brands Japan is committed to accelerating the mass adoption of Web3, which bridges Japan and abroad in the gateway role. In line with the widely penetrated term 'point activity' in Japan, traditional loyalty programs centered around points have become widely prevalent. From Japan, through supporting NewLo's challenge to create loyalty programs optimized for the Web3 era, Animoca Brands Japan will also accelerate the mass adoption of Web3.

I am pleased to announce that Animoca Brands Japan has welcomed NewLo as a marketing partner.

Back in 2019, when I started an NFT project through blockchain, Animoca Brands was one of the leading companies in the Web3 scene. Seeing their strong push for various projects, I hoped to collaborate with them someday, and now I am thrilled and proud to be advancing together with NewLo.

Please look forward to the future development of NewLo, now strengthened by a powerful partner.

The project was initiated in 2024 by NewLo Founder. It aims to establish new loyalty programs based on a newly conceived consortium chain in various business sectors such as point services, marketing, payment solutions, and Web3 businesses by leveraging blockchain technology.

Official HP: https://newlo.xyz
X (Global): https://x.com/newlo_official
X (Japanese): https://x.com/newlo_jp

Animoca Brands K.K. is a strategic subsidiary of the globally focused "Web3" company Animoca Brands. Established in October 2021 to support Japanese intellectual property (IP) and content (IP) holders in their global expansion of their "Web3" activities, the company offers the NFT Launch Pad "SORAH by Animoca brands Japan" from June 2024.

公式サイト： https://www.animocabrands.co.jp/
X(旧Twitter): https://twitter.com/Animocabrandskk
SORAH by Animoca Brands Japan：https://sorah-nft.io/

Playthink Inc. is a startup that aims at social implementation of services using blockchain technology by a team of serial entrepreneurs with experience in building businesses on the Web3 and managing publicly listed companies. In "NewLo," Playthink plays a central role in promoting the project.

Official website: https://playthink.co.jp
X (formerly Twitter): https://x.com/playthink_inc