Colopl Joins the "Blockchain Game Subcommittee" Launched by the Japan Crypto Assets Business Association, Aiming to Solve Industry Challenges and Create New Entertainment
- 2024.12.16
- PressRelease
Colopl announced its participation in the Japan Cryptocurrency Business Association's "Blockchain Game Committee." The company aims to address industry-wide challenges and support creators.
**Colopl Announces Participation in the Japan Crypto Asset Business Association's "Blockchain Game Subcommittee" to Address Industry Challenges and Support Creators**
The Colopl Group has joined the "Blockchain Game Subcommittee" of the Japan Crypto Asset Business Association, aiming to tackle challenges facing the industry as a whole and provide support for creators.
With the mission of "Entertainment in Real Life: Making everyday life more fun and extraordinary through entertainment," the Colopl Group is strengthening its initiatives in blockchain technology and Web3 businesses. Through Brilliantcrypto Inc., established in 2022, the group is developing *Brilliantcrypto*, a project that introduces an innovative system called "Proof of Gaming." This system creates a unique economy where the value of gemstones is validated through gameplay.
📢 お知らせ #コロプラ が「ブロックチェーンゲーム部会」に参加します。
— コロプラ公式アカウント (@colopl_pr) 2024年12月16日
日本クリプトアセットビジネス協会の会合を通じて、業界の問題に共に取り組み、クリエイターがゲーム制作に専念できる環境を整えます🔧。
また、#ブリリアントクリプトの開発も加速します🚀https://t.co/M32xolZkWB@JCBA_org @Brypto_JP
Since the service launch in June 2024, 'Brilliantcrypto' has been popular, especially among overseas users, with a total gemstone trading amount of approximately 50 million yen and a record high trading amount of approximately 5.6 million yen. The in-game token 'BRIL' achieved a historic high with a 33.3 billion yen pre-order application amount in Coincheck's IEO and an estimated 794,000 holders. Going forward, a transition to Phase 2, which includes NFT jewelry, is planned.
The following press release is provided.
Colopl and Brilliantcrypto Join Japan Crypto Asset Business Association's Blockchain Game Subcommittee
Colopl, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Takashi Miyamoto; hereafter referred to as "Colopl") and its group company Brilliantcrypto, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Isao Baba; hereafter referred to as "Brilliantcrypto") have announced their participation in the Blockchain Game Subcommittee (hereafter referred to as "the Subcommittee"), launched by the Japan Crypto Asset Business Association (Headquarters: Minato-ku, Tokyo; Chairman: Noriyuki Hirose).
Through their involvement in the Subcommittee, the companies aim to address the challenges faced by blockchain games by identifying issues and proposing cross-industry solutions. They will also work to create an environment where creators can focus on game development. Additionally, Colopl Group plans to accelerate the development and expansion of Brilliantcrypto, its blockchain game released in 2024.
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■ Blockchain Initiatives by the Colopl Group
The Colopl Group upholds the mission of “Entertainment in Real Life – Making everyday life more fun and extraordinary through entertainment” and continuously strives to create new entertainment experiences through cutting-edge technology and innovative ideas.
Amid global expectations for the growth of blockchain technology, XR, and the metaverse, the Colopl Group established Brilliantcrypto Inc. in 2022 to develop the large-scale global GameFi project, Brilliantcrypto.
Brilliantcrypto introduces a new model called “Proof of Gaming” and aims to achieve a sustainable Play-to-Earn ecosystem. The project seeks to validate the value of gemstones in the digital world through gameplay and to create a valuable economic sphere within the metaverse.
The in-game token, BRIL, became the first to achieve IEO (Initial Exchange Offering) by a publicly listed group company in Japan. The IEO reached record-breaking milestones, including a ¥33.3 billion total pre-sale application amount and 79,400 planned token holders, marking the highest figures in Coincheck IEO history※1.
Since the service launch in June 2024, Brilliantcrypto has been primarily played by international users. The cumulative transaction value of gemstones in the game has reached approximately ¥50 million※2, with the highest individual transaction amounting to ¥560,000.
■ Purpose of establishing the block chain game club
The gaming industry has evolved as a form of entertainment that incorporates new technologies and maximizes their utility, as seen in its progression from PC and arcade games to home consoles, online platforms, mobile social networking games, and smartphone-based social games. In recent years, a new domain has emerged: blockchain games, which utilize crypto assets and NFTs. This development has inspired creators to take on the challenge of developing innovative titles in this space.
However, developing blockchain games that leverage crypto assets and NFTs requires adherence to legal, tax, accounting, and security standards, making it difficult for creators to focus entirely on the creative aspects of game development and user engagement.
The **Blockchain Game Subcommittee** aims to identify the challenges faced by blockchain games and propose cross-industry solutions. By doing so, it seeks to create an environment where creators can fully concentrate on game development. Additionally, the subcommittee strives to establish blockchain games as a new form of entertainment, promoting them as a healthy and viable new frontier in the convergence of digital assets and the gaming industry.
Discussion theme (planned)
・The current status of blockchain games by Japanese listed companies.
・UI/UX: Developments in the gaming business utilizing cryptocurrency intermediary services (planned).
・Business model of blockchain games.
・Solving issues in surrounding industries using blockchain technology.
・Verification and evolutionary directions of game design.
・Customer acquisition: Marketing methods differing from traditional games.
・Accounting: Items to consider when discussing accounting treatment for cryptocurrency issuers.
・Tax: Corporate tax system (end-of-period valuation taxation of cryptocurrencies).
・Legal: Interpretation of in-game NFTs.
・Sharing of specific case studies (e.g., Koropura and Dorikomu).
Setup Member
- Bukacho: Iizaka Tomoyuki - Coincheck Inc. President and CEO
- Fukubukacho: Noda Tatsuharu - Square Enix Co., Ltd. Investment Center Director Blockchain and Entertainment Division Director
- Kanji: Kanetomo Ken - Conami Digital Entertainment Co., Ltd. Web3 Business Division Head
- Kanji: Harai Yoshinobu - Corporap CFO - Brilliantcrypto & Co., Ltd. CFO
- Kanji: Asano Yusuke - Sega Corporate Development Headquarters Planning and Analysis Department Head
- Kanji: Sakurai Rioko - Doricom Co., Ltd. Crypto Division Head
- Komon: Nagai Takashi - Anderson Mori and Tomotsune Law Firm Partner Lawyer
- Komon: Masuda Yashi - Mori Hamada & Matsumoto Law Firm Partner Lawyer
- Komon: Konohara Hiroshi - Auditing Attorney Corporation Tohmatsu Audit Advisory Business Division Business Assurance Division Manager
■ Executive Motoi Yoshitaka comment
(Kabushiki Gaisha Coropura Torishimariyaku CFO・Kabushiki Gaisha Brilliantcrypto Torishimariyaku)
Koropuragurūpu is set to take on a new challenge by releasing the blockchain game 'Brilliantcrypto' in June 2024 and successfully listing its token 'BRIL,' used within the game, for the first time as a listed group company.
During this process, there were many unknown challenges, and the company has accumulated experience and knowledge by addressing each issue. In the blockchain game department, by sharing and learning from this information within a possible range, the entire industry is expected to address and overcome challenges, promoting growth. In this field, which Japan considers as a growth strategy, the country is advancing rule-making ahead of others, contributing to business execution. With the industry's united growth, it is believed that this will also enhance Japan's international competitiveness.
Aiming to realize 'sustainable Play to Earn' offered by Brilliantcrypto Inc., the game 'Brilliantcrypto' is enjoyed by many, chiefly international users, where treasures are being mined daily and actually traded. With these treasures, jewels are crafted and owned as NFT jewels, soon transitioning to Phase 2 of the roadmap.
To ensure continued enjoyment for many people in the future, the department aims for increased recognition of Web3 and blockchain games via mass adoption, offering various suggestions for current industry issues.
*1: Breaking news value
*2: By end of November 2024
[Company Overview of Colopl Group]
Colopura, utilizing GPS, has created groundbreaking content such as the world's first location-based game, 'Koroni na Seikatsu,' the action game enabled with just one finger, 'Shironeko Project,' and the play-to-earn blockchain game 'Brilliantcrypto.' These represent 'new experiences' and can be considered 'pioneers' in their genres.
Moving forward, Colopura will continue with the mission of 'making daily life more enjoyable and wonderful' through 'Entertainment in Real Life,' providing 'new experiences.'
Company Name: Colopura Co., Ltd. https://colopl.co.jp/
Location: Akasaka 9-7-2, Minato-ku, Tokyo Mittdoten East 5F, 6F
Established: October 1, 2008
Representative: President and CEO Takashi Miyamoto
Business Description: Development and provision of smartphone games and consumer games; development and provision of XR, Metaverse, and blockchain games; investment in and fund management for both domestic and foreign private companies
Official X: https://x.com/colopl_pr
Official Facebook: https://www.facebook.com/coloplinc/
Official LinkedIn: https://www.linkedin.com/company/colopl-inc-/mycompany/
* The location-based game, Koropura, and the Koropura logo are registered trademarks of Colopura Co., Ltd., and the world's first claim is based on the company's own research.
[Inquiries regarding this release]
Corporation Colopura Koho Group https://colopl.co.jp/contact/pr/ press@colopl.co.jp
