Reward of 200 Yen for Photographing One Utility Pole: "PicTrée" Conducts a Pilot Project in Akita Prefecture, a New Challenge for Regional Infrastructure Maintenance

In this experiment, approximately 3,500 utility poles located in Akita Prefecture will be targeted, and players will use a smartphone app to photograph the utility poles. The reward obtained from taking the photos is equivalent to 200 yen per pole in the form of points, which can be exchanged for Amazon gift certificates or the cryptocurrency DEAPcoin (DEP). The information on the photographed electrical facilities is expected to be useful in improving infrastructure maintenance and security.

The experiment period is from December 7, 2024, to January 12, 2025, and will proceed in different seasons, dividing Akita prefecture into 'Kenpoku' and 'Ken-ou & Ken-nan.' Shooting hours are from 8 AM to 4 PM. Applicants are to install the 'Picture' app and collect data on utility poles and related information via photographs. The following press release is provided.

Digital Entertainment Asset Pte. Ltd. (Headquarters: Singapore, Founder & CEO: Naoto Yoshida, Founder & Co-CEO: Kozo Yamada, hereinafter DEA), which develops a global problem-solving game platform centered on Singapore, and Greenway Grid Global Pte. Ltd. (Headquarters: Singapore, Representative Director: Kazuhiko Ashida, hereinafter GGG) will conduct a demonstration experiment using the participatory social contribution game 'PicTree ~ Boku to Watashi no Denchu Gassen ~' (hereinafter 'Pikutore') in Akita Prefecture starting December 7, 2024 (Saturday).

"Pikutore" is a participatory social contribution game aimed at realizing a sustainable society by leveraging gamification to help solve the challenges faced by infrastructure companies. In this demonstration experiment, approximately 3,500 utility poles in Akita Prefecture are the focus, where players use "Pikutore" to photograph the target utility poles and earn points that can be exchanged for Amazon gift vouchers.

In the "Pikutore" demonstration experiment, we will verify the effectiveness of using photos of infrastructure acquired through the app in inspection tasks such as facility maintenance and security. Additionally, we will explore the diversification of services to improve content quality and expand the range of applications.

[Event Period (Planned)]
December 7, 2024 (Saturday) 8:00 AM - January 12, 2025 (Sunday) 4:00 PM
Note: The schedule may change depending on the results of the pilot experiment.

[Photography Available Hours]
8:00 AM - 4:00 PM

[Event Areas]
Throughout Akita Prefecture: The event will be divided into two seasons based on the two regions: "North Akita" and "Central & South Akita."

・North Akita Season: Noshiro City, Kitaakita City, Kamikoani Village, Fujisato Town, Odate City
・Central & South Akita Season: Akita City, Daisen City, Daisen North City, Yurihonjo City, Nikaho City, Yokote City, Yuzawa City

[Photography Subject]
Telephone Pole

[First-Time Photographer Reward]
About 200 yen equivalent per telephone pole

[Participation Method]
Please install the PicTore app on your smartphone and participate.
・App Store: https://apps.apple.com/jp/app/id6478513639
・Google Play: https://play.google.com/store/apps/details?id=com.playmining.i2e&hl=ja&gl=jp

Details of Pikutore Akita Demonstration Experiment

“Pikutore” is a team-based competition game where players photograph nearby power assets, such as utility poles and manholes, and compete over the number and distance of photographed power assets.

Players choose one team from three options: “Anpea,” “Bolt,” and “Watt,” to which they belong and participate in the game as a member of that team. In the game, players perform actions such as “checking in” and “photographing” power assets like utility poles, and earn points by “connecting” photographed utility poles to each other. The rankings of the three teams are determined by the total points of the teams they belong to.

Depending on their performance in the game, players can earn rewards such as Amazon gift vouchers and DEAPcoin (DEP). Additionally, team rewards based on team rankings can be earned at the end of each season conducted over a fixed period.

Pikutore Official Site

GGG is a joint venture company established in Singapore by Tokyo Electric Power Co. Power Grid, Inc., Chubu Electric Power Co., Inc., and ICMG Partners Pte Ltd. The company aims to bring happiness to the world by integrating three businesses: investment in next-generation infrastructure and new technology, new business development, and fostering change leaders.

Representative: Kazuhiko Shibata
Location: 10 ANSON ROAD #05-01 INTERNATIONAL PLAZA SINGAPORE 079903
https://www.greenwaygrid.global/

We are a global web3 entertainment company established in August 2018, centered around Singapore. DEA is a development company for Play to Earn games and operates social issue-solving game platforms like 'PlayMining', an NFT marketplace 'PlayMining NFT', their own cryptocurrency 'DEAPcoin (DEP)', and the game 'PicTrée (Pikutore)'. With decades of experience in founding startups including three IPOs, game creation, web TV program production, and a deep understanding of NFT games, the two co-CEOs, Yoshida Naoto and Yamada Kozo, are leading the entire team.

Representatives: Naoto Yoshida, Kozo Yamada
Location: 20 ANSON ROAD #11-01 TWENTY ANSON SINGAPORE 079912
Established: August 2018
Business Details: Social issue-solving game platform
Inquiries regarding this matter | pictree_cs@dea.sg