10th Anniversary of Kemono Friends Project! 'Kemono Friends Diary' Launches in November with Nasu Animal Kingdom Collaboration NFT, Offering a New Collaboration Experience with Real Animals

RURAL,inc (Head office: Shibuya-ku, Tokyo, Representative Director: Nakaaki Tanaka) and Age Global Networks Co., Ltd. (Head office: Minato-ku, Tokyo, Representative Director: Eiji Kato) jointly announced the launch of the 'Kemono Friends Diary,' the first installment in a Web3 project, to commemorate the 10th anniversary of the 'Kemono Friends Project,' on October 4, 2024. Collaborative sales with the servers of the Nasu Animal Kingdom will begin in early November.

We are posting the following press release.

Location-based interactive NFT 'Rura NFT' company RURAL,inc (Headquarters: Shibuya, Tokyo, Representative Director: Tanaka Nobuo, hereafter Rura), along with Age Global Networks Co., Ltd. (Headquarters: Minato, Tokyo, Representative Director: Kato Eiji), announced the joint release of the first Web3 project of the 'Kemono Friends Project,' which is celebrating its 10th anniversary with even greater excitement. The collaborative version sale with the Nasudoubutsuoukokuno server will start in early November.

Through a new initiative called 'Kemono Friends Diary', we are pleased to see an increase in visitors actually visiting the Nashu Animal Kingdom, providing an opportunity to feel and learn about animals up close. We hope you will truly experience the charm of the animals and enjoy participating in the lively 'Kemono Friends Diary'.

Kemono Friends Diary is a project where you visit zoos and aquariums around the world, collect 'Friends Certificates' as digital NFTs as proof of memories with real animals and friends, and compile your 'personal Diary.' Part of the sales from the Friends Certificates is donated to zoos and aquariums and is used for animal conservation.

▼Kemono Friends Diary Official X Account

@kemono_diary ( https://x.com/kemono_diary )

A Friend Certificate is an NFT digital card that allows users to collect memories of encounters with real animals and characters. Using blockchain technology on easily copyable digital data, it ensures uniqueness.

[User Experience of Kemono Friends Diary]

The user can obtain the "R" rank friendship certificate online, visit zoos or aquariums with the corresponding character there, and purchase the "SR" rank offline to gain the experience of raising characters in real life.

As a utility, original goods such as acrylic key holders utilizing illustrations are provided.

[How to Obtain a Friendship Certificate]

Friends certificates can be purchased at the location information-linked NFT 'Rura NFT' store.
Purchases can be made with the digital currency 'Rural Coin', which can be used at tourist spots all over Japan.

・How to acquire a Friends certificate: Method to acquire Friends certificate
・How to open a Rural Coin account: Rural Coin account opening method

Kemono Friends Diary will start with Nasutopia Kingdom, home to the main character's server, and will increase cooperation with zoos and aquariums across the country.
In Rural, as a collaborative spot named 'Kemono Friends Diary,' we will widely recruit collaboration partners such as zoos, aquariums, museums, shrines, and castles. Please contact us below.

・Inquiries about recruitment for collaboration: info@rural.ne.jp

'Kemono Friends' is a story where friends who have transformed from animals to human-like figures due to the influence of a mysterious substance 'Sandstar' embark on grand adventures, set on the stage of the super-large integrated zoo 'Japari Park'. Various projects are underway, such as games, comics, TV anime, theater, and zoo collaborations. The project kicks off its 10th anniversary year with collaborative fireworks at the 2024 Rinegawa Grand Fireworks Festival. Currently, there are plenty of commemorative plans being developed.

▼ Official X Account Kemono Friends Project Official Account
@kemo_project ( https://twitter.com/kemo_project )
▼ Official Site Kemono Friends Project
https://kemono-friends.jp/
■ Rights ©KFP

Lura NFT is an NFT issued based on location information. It is a product that issues digital content in collaboration with characters, idol groups, railway IPs, etc., as NFTs based on specific locations such as hot spring resorts, zoos, aquariums, event venues, and stations, that is, location information. Currently, more than 400 types of NFTs are being sold, and transactions exceeding 15,000 issued pieces have been made.

Rural Coin is a digital currency specialized in tourism that can be used nationwide at various tourist destinations, addressing the weaknesses of conventional regional digital currencies which often have limitations such as 'only usable in certain areas' and 'rarely used by tourists.' It boasts a nationwide network and is pegged at 1 coin = 1 yen. Currently, it is available in over 35 areas and 220 stores, and has been received favorably as it has attracted new customers in many tourist areas, increased average spending per customer, and boosted overall sales.

■Rural Co., Ltd.
・Location: 〒150-0043, 1-2-3 Dogenzaka, Shibuya-ku, Tokyo, Shibuya Fukuras 17F
・Representative: Representative Director, Tanaka Akira
・Business: Digital currency business/NFT business/Event planning and operation
・Established: June 1, 2021
・Website: https://www.rural.ne.jp
■For inquiries about this matter
・Rūra Co., Ltd., Contact: Tanaka
・E-MAIL: info@rural.ne.jp